For decades now, scientists from the fields of psychology, economics, sociology, and other social science disciplines have been studying philanthropy, asking and answering the questions of why people give money to charity and how best to appeal to donors. Unfortunately, most of this knowledge remains locked away in academic journals that are only available at university libraries, and are written in academic jargon that is hard to understand. This site brings the best research from the social sciences to the reach of fundraisers.
The authors of the site are three social scientists who study philanthropy:
Beth Breeze, Director of the Centre for Philanthropy at the University of Kent, UK
Chris Einolf, Director of the Center for Nonprofits and Nongovernmental Organizations at Northern Illinois University, USA
Pamala Wiepking, Assistant Professor at the Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands
We only present findings that have been tested through rigorous scientific methods. Particularly important are findings tested through field experiments, although we present the results of laboratory experiments and survey research as well.